Sandra Whitfield
This is by far the best mascara I have come across. As a woman of 'a certain age' my lashes have been a shadow of what they once were. This mascara not only gives...
142 reactionsLikeReply12d
Julie Ashworth
Having literally tried hundreds of mascaras over the years, I’ve finally found one that doesn’t irritate my hyper sensitive eyes OR leave me looking like a panda a couple of hours into the day....
318 reactionsLikeReply3w
Brenda Collins
I have been using VolumeCare+ Mascara for about two years now and I'm obsessed with it. It's the first one that makes my eyelashes look longer and curly without the use of an eyelash...
96 reactionsLikeReply5w
3× length and lift in one coat. Tubing mascara with peptides and vitamins for stronger, fuller lashes.
"Thought this might be all advert hype ..took a chance and wow…. Doesn’t clump, flake, easy to take off, stays put all day and looks fabulous on"
Order now, get it by Fri, Nov 6
Ships in 24 hours to
US
Step 1
Finds every lash
The specially shaped brush grips and coats even the shortest, sparsest lashes that ordinary wands miss.
Step 2
Lifts & lengthens instantly
A silky formula that lifts, lengthens and naturally curls, with no clumps and no flakes.
Step 3
Cares for lashes over time
Biotin and peptides help lashes look longer, thicker and healthier with everyday wear.
Full ingredient list
Shipping: Orders ship within 1 business day and arrive in 4–9 business days, with tracking.
Returns & guarantee: Try it risk-free with our 30-day money-back guarantee. Not delighted? Contact us within 30 days of delivery for a refund.
Support: hello@rumicosmetiques.com
As seen in
Shade guide
The right mascara color does more than define your lashes. It makes your eye color look brighter. Tap your eye color for your perfect match.
Your perfect match · Blue eyes
Warm brown sits opposite blue on the color wheel, so it makes blue eyes look clearer and brighter, without the harshness black can have on fair skin and lighter hair.
Also lovely on blue eyes: Natural Black
Shop Dark BrownYour perfect match · Green eyes
Cocoa brown warms up green eyes and brings out their gold and amber flecks. Soft enough for every day, defined enough for evenings out.
Also lovely on green eyes: Natural Black
Shop Dark Brown
Your perfect match · Hazel eyes
Deep navy makes the gold and green in hazel eyes glow, and brightens the whites of the eyes so you look instantly more awake.
Also lovely on hazel eyes: Dark Brown
Shop Ocean BlueYour perfect match · Brown eyes
Navy is the secret weapon for brown eyes. It contrasts with warm brown so your eyes look lighter and brighter, yet reads as near-black from a distance.
Also lovely on brown eyes: Natural Black
Shop Ocean Blue
Your perfect match · Grey eyes
Soft jet black gives grey eyes crisp definition and makes them look a touch more blue. The best choice when you want maximum lift and drama.
Also lovely on grey eyes: Ocean Blue
Shop Natural BlackReal women · Real results
Trusted by 540K+ women. Here are their un-retouched before & after photos after one or two coats, each in her own words.
4.8/5
from 9,405 reviews
3×
length & lift in one coat
0
clumps, flakes or panda eyes
540K+
women wear Rumi
“This is by far the best mascara I have come across. As a woman of 'a certain age' my lashes have been a shadow of what they once were. This mascara not only gives them superb length but conditions at the same time. Finally a product...”
Patricia Moore
“Having literally tried hundreds of mascaras over the years, I’ve finally found one that doesn’t irritate my hyper sensitive eyes OR leave me looking like a panda a couple of hours into the day. And I've definitely noticed my lashes getting longer over time thanks to...”
Susan Fletcher
“I have been using VolumeCare+ Mascara for about two years now and I'm obsessed with it. It's the first one that makes my eyelashes look longer and curly without the use of an eyelash curler. It does not clump or smudge and is easy to remove....”
Karen Ellison
“Seeing it being marketed for older women made me curious to try it. And I'm so glad I went for it. It truly is the best mascara I have ever tried and the only that actually works for my thinning lashes and sensitive eyes. I've told...”
Diane Mercer
“Wow, what a difference a good product makes!! I ummed and arrhh’d about buying yet ‘another mascara’ but honestly, this truly is one of the best! If not, THE BEST! As you age, and I’m 67, your eyes can get lost but not with this mascara!!...”
Angela Hart
30-day money-back guarantee
Love your lashes, or get a full refund
Why Choose VolumeCare+ Mascara?
The difference
After 40, lashes grow shorter, finer and sparser. Ordinary wands glide right past them, and heavy, drying formulas clump, flake and weigh them down. VolumeCare+ was built for the lashes you have now.
Try it risk-free| Feature |  |
Regular mascara |
|---|---|---|
| Grips & coats even the shortest lashes | Yes | No |
| Biotin & peptide lash-care formula | Yes | No |
| Safe for the most sensitive eyes | Yes | Sometimes |
| Withstands rain, tears & sweat | Yes | Sometimes |
| Removes with warm water, no tugging | Yes | No |
| Made for lashes over 40 | Yes | No |
Brush + formula
Every detail, from the brush to the formula, was chosen for shorter, finer lashes.
Shaped for short, sparse lashes
A slim, specially shaped brush grips short, fine lashes right at the root, including the tiny corner lashes ordinary wands glide past.
3×length & lift
1 coatis all it takes
Biotin & peptide infused
A silky formula that defines today and works like a lash serum over time, helping lashes look longer, thicker and healthier.
0clumps or flakes
All daysmudge-free wear
Rated
4.8 / 5
9,405 reviews
Every review comes from a verified order and stays unedited. Each customer also rates the things women ask us about most before buying.
4.8
Based on 9,405 verified reviews
Showing 5 of 9,405
Margaret L.
Verified buyer
I’m 61 and my lashes had thinned so much they almost disappeared. One coat of VolumeCare+ and they look long and separated again. No clumps, no flakes by the afternoon, and it comes off with warm water without any tugging.
Margaret answered
Helen D.
Verified buyer
I have very sensitive eyes and wear contact lenses, so most mascaras leave me watery and itchy within an hour. With this one I forget I’m even wearing it. Natural Black looks soft rather than harsh on my fair skin.
Helen answered
Christine P.
Verified buyer
I switched to Dark Brown after reading the shade guide. I have blue eyes and silver hair, and black always looked too heavy on me. The brown makes my eyes look brighter and my husband noticed straight away.
Christine answered
Anonymous
Verified buyer
The little brush gets right into the corners where my lashes are shortest. I used to need a curler and two different mascaras. Now it’s just this, and my lashes stay lifted all day.
She answered
Pauline R.
Verified buyer
Water-resistant is no exaggeration. I wore it to my daughter’s wedding, cried through the speeches and still had no smudges in the photos. Then it rinsed off with warm water that night.
Pauline answered
Janice T.
Verified buyer
Ocean Blue sounded too bold for me at 58, but it reads almost black and makes the whites of my brown eyes look so much brighter. I’m on my third tube now.
Janice answered
Deirdre M.
Verified buyer
After a few weeks my lashes feel softer and look fuller, even on days I skip mascara. I won’t claim it grew them, but they definitely look healthier than before.
Deirdre answered
Gillian S.
Verified buyer
No more panda eyes by lunchtime. It stays exactly where I put it and never flakes onto my glasses. Worth every penny.
Gillian answered
Delivery is the one thing customers mark us down on, and you can see it in their answers below. Orders leave us within 24 hours, we track every package with you, and every one of these customers would still order again.
Barbara K.
Verified buyer
It took about nine working days to arrive, longer than I hoped, and I did start to wonder where it was. The mascara itself is wonderful. My thin lashes look long and separated after one coat. A star off for the wait only.
Barbara answered
Lorraine F.
Verified buyer
Delivery to Ireland took nearly two weeks, so order ahead if you want it for an occasion. Once it arrived I was very impressed. No clumps, no irritation, and it lasts all day.
Lorraine answered
Valerie H.
Verified buyer
The tracking didn’t update for a few days, so I emailed the team and they replied the same day. It arrived soon after. A lovely mascara for sensitive eyes, I just wish shipping were quicker.
Valerie answered
Sheila W.
Verified buyer
It took 10 days to reach me in Canada. Worth the wait though. It’s the only mascara that makes my short lashes show up at all, and it comes off with warm water.
Sheila answered
Maureen G.
Verified buyer
Slow delivery, and I wasn’t sure about the brush at first. After a week of practice, wiping off the excess first, it now gives me the best lashes I’ve had in years. Would be 5 stars with faster shipping.
Maureen answered
Join 540K+ women who wear Rumi
The Rumi promise
At Rumi Cosmetiques, we believe exceptional products should perform as promised. After all, our business can only exist if you love the RESULTS you get from our products and continue to buy from us.
So, if you’re not happy with your purchase, for any reason, (which we doubt), we’ll be happy to return 100% of your hard-earned money. Just let us know by email and we'll get back to you as soon as possible!
Within 30 days of delivery
Wrong shade? We’ll make it right
Our team is one email away
4.8 from 9,405 reviews
FAQ
Have a more specific question?
Whatever it is, the team at Rumi is always on hand with prompt, honest answers.
hello@rumicosmetiques.com