Tinted brow gel made for mature women. Fills, shapes, and nourishes for naturally fuller, defined brows.
"I have tried pencils, powder, and other gels, and none of them work like this one. It darkens the white hairs without making the brows look harsh and does not come off on my glasses."
Order now, get it by Fri, Nov 6
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Fills & defines
The tinted gel coats each hair to fill sparse spots and give brows a fuller, more defined shape.
Tints grey & white hairs
Buildable colour softly deepens faded hairs so brows look natural, never harsh or drawn on.
Holds & nourishes
A water-resistant hold that lasts all day, with castor oil and antioxidants to care for brows over time.
A castor oil-infused formula that works like a brow serum while you wear it, helping brows look fuller, thicker and healthier over time.
Full ingredient list
Wipe the wand on the tube's rim so you start with a light, even coat.
Brush up and out in short strokes, following the natural shape of your brow.
Build where sparse. Add a second pass for more colour, then let it set for a few seconds.
Gil Carr
I have never used anything on my brows before, but they seem to be getting more sparse and grey. I decided to give this Rumi one a try - it’s super easy to use,...
142 reactionsLikeReply12d
Jane Alexander
I am fair and have always had problems getting a decent eyebrow colour that looks natural. With the PowerBrow+ Gel I can build up not only the coverage but also the shade I need...
318 reactionsLikeReply3w
Naomi Preece
Have been using the eyebrow gel in mocha for a couple of weeks. Really easy and quick to use, can put a little on to give colour and definition or apply more for a...
96 reactionsLikeReply5w
Real women · Real results
No edits, no filters. Just one coat of PowerBrow+ on real, mature brows.
“I have never used anything on my brows before, but they seem to be getting more sparse and grey. I decided to give this Rumi one a try - it’s super easy to use, looks great and comes off easily when you’re taking off your makeup. I wish I had tried one before this - but maybe I was waiting for this one to come along. A great product that makes a big difference!”
Gil Carr
“I am fair and have always had problems getting a decent eyebrow colour that looks natural. With the PowerBrow+ Gel I can build up not only the coverage but also the shade I need to suit my complexion. It works very well for me and it will be my go to eyebrow tinted gel.”
Jane Alexander
“Have been using the eyebrow gel in mocha for a couple of weeks. Really easy and quick to use, can put a little on to give colour and definition or apply more for a stronger look. I’ve had so many complements since using it about how well I’m looking! Who knew having eyebrows (rather than my ridiculous pale things) could make such a difference!”
Naomi Preece
Why women over 50 switch
Thinner, lighter, greyer hairs need more than a clear gel and less than a heavy pencil. PowerBrow+ was formulated for exactly that in-between.
Suitable for the most sensitive skin & eyes, PowerBrow+ Tinted Eyebrow Gel effortlessly fills, shapes, and defines your brows, allowing you to look & feel your best at any age.
PowerBrow+ withstands rain, sweat, or any moisture, ensuring your brows remain intact throughout the day. A sophisticated look all day long without the need for frequent touch-ups.
Using any beauty product can turn into a love-hate relationship when you have extremely sensitive skin & eyes. PowerBrow+ Tinted Eyebrow Gel is hypoallergenic and tested to be safe for even the most sensitive skin & eyes. No irritation is guaranteed!
Perfectly sized brush for smooth, effortless coating guarantees precise application every single time.
Enriched with castor oil and antioxidants, this eyebrow gel not only beautifies but also nourishes your brows. These active ingredients promote brow health and appearance, so that you always look fresh, well-rested and vibrant. 100% vegan + cruelty-free.
Loved by 540K+ women
The shade guide
Choose the shade closest to your natural brow colour. Want more definition? Go one shade deeper.
For black, dark brown and salt-and-pepper brows. Deepens grey hairs without ever looking harsh.
Choose Espresso
For brown and greying brunette brows. A soft, neutral brown that reads natural in daylight.
Choose Mocha
For blonde, light brown, grey and white brows. Gentle definition for barely-there hairs.
Choose LatteThe 30-second ritual
The precision spoolie reaches every hair, even the short, fine ones at the front of the brow, so application is quick and easy to control.
Glide the wand against the rim for a light, even coat.
Sweep up and out in short strokes to tint, lift and shape.
Add a second pass where brows are sparse. Sets in seconds, removes easily with makeup remover.
The difference
Pencils and powders colour the skin between your hairs, which can look drawn on and fade by lunchtime. PowerBrow+ tints the hairs themselves, so brows look like yours, only fuller.
Try it risk-freeBacked by our 30-day money-back guarantee
Rated
4.7 / 5
318 reviews
Every review comes from a verified order and stays unedited. Each customer also rates the things women ask us about most before buying.
4.7
Based on 318 verified reviews
Showing 5 of 318
Margaret L.
Verified buyer
I’m 63 and my brows had thinned and gone almost white at the tails. One coat of Latte and they look like mine again, just fuller. It doesn’t flake by lunchtime and it never looks drawn on.
Margaret answered
Helen D.
Verified buyer
I have very sensitive skin and pencils always left my brow area red and itchy. PowerBrow+ just coats the hairs, so there’s nothing sitting on my skin. Mocha matches my greying brunette brows perfectly.
Helen answered
Christine P.
Verified buyer
My brows went salt-and-pepper years ago and powder only coloured the skin between the hairs. Espresso actually tints the grey hairs themselves, so my brows finally look even and natural.
Christine answered
Anonymous
Verified buyer
The tiny spoolie reaches the short hairs at the front of my brow that I could never get with a pencil. It takes me 30 seconds now instead of ten minutes with pencil and powder.
She answered
Pauline R.
Verified buyer
I wore it to aqua aerobics as a test and my brows were still there afterwards. No smudges on my towel either, and it comes off easily with my usual makeup remover at night.
Pauline answered
Janice T.
Verified buyer
I used to get my brows tinted every four weeks. This gives me the same look for a fraction of the price and I’ve stopped booking the appointments altogether. I’m on my third tube.
Janice answered
Deirdre M.
Verified buyer
After a few weeks my brows feel softer and look a little fuller, even on days I skip it. I won’t claim it regrew them, but they definitely look healthier than before.
Deirdre answered
Gillian S.
Verified buyer
Holds my unruly hairs in place all day without feeling stiff or crunchy. My husband says I look more awake, and he has no idea I’m wearing anything.
Gillian answered
Delivery is the one thing customers mark us down on, and you can see it in their answers below. Orders leave us within 24 hours, we track every package with you, and every one of these customers would still order again.
Barbara K.
Verified buyer
It took about nine days to arrive, longer than I’d hoped, and I did start to wonder where it was. The gel itself is wonderful. My sparse brows look full and natural after one coat. A star off for the wait only.
Barbara answered
Lorraine F.
Verified buyer
Delivery to Ireland took nearly two weeks, so order ahead if you want it for an occasion. Once it arrived I was very impressed. It tints my grey hairs, never flakes and lasts all day.
Lorraine answered
Valerie H.
Verified buyer
The tracking didn’t update for a few days, so I emailed the team and they replied the same day. It arrived soon after. A lovely gel that doesn’t irritate my sensitive skin, I just wish shipping were quicker.
Valerie answered
Sheila W.
Verified buyer
It took 10 days to reach me in Canada. Worth the wait though. It’s the only product that makes my thin brows look full without looking painted on.
Sheila answered
Maureen G.
Verified buyer
Slow delivery, and I went too heavy the first few times. Once I learned to wipe the wand on the rim first, it gave me the best brows I’ve had in years. Would be 5 stars with faster shipping.
Maureen answered
Join 540K+ women who wear Rumi
The Rumi promise
At Rumi Cosmetiques, we believe exceptional products should perform as promised. After all, our business can only exist if you love the RESULTS you get from our products and continue to buy from us.
So, if you're not happy with your purchase, for any reason (which we doubt), we'll be happy to return 100% of your hard-earned money. Just let us know by email and we'll get back to you as soon as possible!
Full refund
Within 30 days of delivery
Shade promise
Wrong shade? We'll make it right
Real people
Our team is one email away
4.7 from 318 reviews
FAQ
Have a more specific question?
Whatever it is, the team at Rumi is always on hand with prompt, honest answers.
hello@rumicosmetiques.comPowerBrow+ Tinted Eyebrow Gel is available in 3 shades to suit diverse skin tones and hair colors. Choose a shade that matches your natural brow color or opt for a slightly deeper shade to add depth and dimension. If still unsure, feel free to reach out to our customer support team for personalized advice.
PowerBrow+ Tinted Eyebrow Gel features a smudge-proof, water-resistant formula that ensures your brows stay picture-perfect from morning to night. Enjoy peace of mind, knowing that your flawlessly defined brows will stay in place, even during your busiest moments.
Water, Beeswax, Butylene Glycol, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Acrylates/Ethylhexyl Acrylate Copolymer, Hexylene Glycol, Behenyl Alcohol, Triethanolamine, Pentylene Glycol , Dimethicone, Hydroxyethylcellulose, Phenoxyethanol, Acrylates/Dimethylaminoethyl, Methacrylate Copolymer, Potassium Sorbate, Propylene Glycol, Panthenol, Caprylyl Glycol, Hydrolyzed Rice Protein, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Disodium Edta, Citric Acid, Ricinus Communis (Castor) Seed Oil, C11-15 Pareth-7, Hydrolyzed Ginseng Saponins, C12-13 Pareth-9, CI 77499, CI 77491, CI 77492
Consistency is key to achieving optimal results with PowerBrow+. While individual experiences may vary, regular use of this powerful eyebrow gel can help your brows appear fuller and healthier within a few weeks. Embrace the journey and let your brows flourish!
PowerBrow+ Tinted Eyebrow Gel effortlessly fills in sparse areas, defines your brows, and adds depth and volume, bringing out your natural radiance. Its expertly curated formula ensures a flawless finish that beautifully frames your face, highlighting your captivating eyes.
Yes, it is! Rumi Cosmetiques is committed to creating products that align with our values. PowerBrow+ Tinted Eyebrow Gel is cruelty-free and never tested on animals. It reflects our dedication to both your beauty and our planet.
Rumi Cosmetiques understands the unique needs of mature women, and our products are designed with care. PowerBrow+ Tinted Eyebrow Gel is dermatologist-tested and suitable for sensitive skin, allowing you to enhance your brows worry-free.
Certainly! PowerBrow+ Tinted Eyebrow Gel complements any existing brow enhancements, allowing you to effortlessly enhance and define your brows with ease. It beautifully blends with microbladed or tattooed brows, providing a natural-looking finish and added fullness.