Mascara + Hairline Powder
As Seen in
Customer Reviews
HairMagic+ Transformations
My Secret Weapon Between Salon Visits!
"This powder has literally saved me hundreds of dollars! I used to rush to the salon every 3 weeks for root touch-ups, but with HairMagic+, I easily stretch to 6 weeks between appointments. It takes 90 seconds to apply, blends seamlessly with my color, and no one can tell the difference – not even in bright office lighting. Absolute game-changer!"
Jessica B.
Fuller Hairline & My Confidence is Back!
"My thinning hairline made me feel self-conscious for years. I tried sprays that looked fake and felt sticky, but HairMagic+ changed everything. It fills in my sparse areas so naturally that even my hairstylist couldn't tell I was using anything! It feels weightless, stays in place all day, and has given me back the confidence to wear my hair up again."
Linda P.
Finally, Coverage That Doesn't Irritate!
"My sensitive scalp reacted to every root concealer I tried – until HairMagic+. The coverage is flawless, it stays put through my yoga class, and best of all, my scalp doesn't itch or flake. I can finally touch up my roots without paying the price with irritation afterward. This product is truly different!"
Emily R.
My Greys Vanished in Seconds!
"After trying countless root touch-ups, I was ready to give up. Then I found HairMagic+! Two minutes in the morning, and those stubborn greys at my temples are completely gone. It blends perfectly with my dark brown hair and feels comfortable all day – no itching or irritation like other powders I've tried. Finally, a solution that actually works!"
Sarah M.
From Self-Conscious to Confident in Minutes!
"I was constantly worried about my thinning part showing under overhead lights. Now I spend two minutes with HairMagic+ each morning, and my hair looks naturally full again. It never clumps, flakes, or looks obvious – just my hair, but better. The peace of mind alone is worth every penny!"
Olivia K.
5 Reasons Why Mature Women Love HairMagic+
Unlike typical concealers that just cover up, HairMagic+ is infused with a powerful blend of Argan Oil, Panthenol, and Vitamin E. With every touch-up, you're not only instantly camouflaging greys and thinning areas but also actively nourishing your scalp and fortifying your hair. It’s beauty and wellness, beautifully combined.
As hair matures, it can become more delicate and the scalp more sensitive. HairMagic+ understands this. Our gentle, lightweight formula is designed to be kind to your skin, providing beautiful, natural-looking coverage without the irritation, dryness, or itchiness often caused by other powders or sprays.
Say goodbye to chalky, dull, or obvious cover-ups! HairMagic+ has a finely milled, buildable texture that blends seamlessly with your natural hair. It creates the appearance of natural fullness and depth, so you can feel confident that your secret is safe – it just looks like your hair, only better.
We know you're busy. That's why HairMagic+ is designed for quick, fuss-free application. The included applicator pouch allows for precise placement, so you can target greys, roots, or sparse areas in minutes. Get ready to step out the door feeling polished and confident, effortlessly.
Whether you're dealing with humidity, a sudden downpour, or just the demands of a busy day, HairMagic+ stays put. Its water-resistant formula ensures your beautifully enhanced hairline and covered roots last, giving you one less thing to worry about.
Your Secret Weapon for Confidence in Every Strand
HairMagic+ wasn’t just created to cover greys or stretch salon visits.
It was designed to give you back control, comfort, and confidence—in just 2 minutes a day.
Every detail—from the nourishing ingredients to the undetectable finish—was carefully crafted to meet the real needs of women experiencing greys, thinning, or root regrowth. No harsh sprays. No itchy powders. No obvious patches. Just naturally fuller-looking hair that feels like you again.
What makes HairMagic+ your go-to solution:
Designed for mature hair and sensitive scalps- Instant, believable coverage with real-hair texture
- Buildable and lightweight—never cakey or fake
- Water-resistant, life-proof wear that lasts
- Fast, no-fuss application with our precision pouch
Frequently Asked Questions
No matter what your question is about our products, the team at Rumi is always on hand to provide prompt and accurate answers. Email us at hello@rumicosmetiques.com anytime.
HairMagic+ Hairline Powder is your 2-minute solution for instantly concealing greys, extending time between colorings, and filling in thinning areas along your hairline or part. This lightweight, multitasking powder transforms your look in seconds while caring for your hair with nourishing ingredients like Argan Oil, Panthenol, and Vitamin E.
Applying HairMagic+ is beautifully simple! Using the precision applicator included, gently press the powder onto clean, dry hair, focusing on your hairline, part, or any sparse areas. Blend with light strokes for a seamless finish. The buildable formula allows you to layer for more coverage where needed. For maximum staying power, especially on active days, a light mist of hairspray will lock everything in place perfectly.
Absolutely! HairMagic+ doubles as an exceptional brow powder. Simply use an angled brow brush, pick up a small amount of product, and apply with short, hair-like strokes. The buildable formula creates natural-looking fullness and definition. For all-day polished brows, set with our PowerBrow+ Tinted Eyebrow Gel – they're the perfect combination.
HairMagic+ now comes in seven versatile shades designed to match a wide range of hair colors:
Dark Brown – espresso, cool chocolate
Medium Brown – mocha, ash brown, chestnut
Natural Blonde – ash, beige, dirty blonde
Copper – auburn, strawberry blonde, ginger
Charcoal Brown – deep brunette, dark ash brown, soft black
Chocolate Brown – chestnut, golden brown, classic chocolate
Platinum Blonde – icy blonde, silver, pearl
Absolutely natural! HairMagic+ features an ultra-fine powder that's both buildable and exceptionally blendable. This gives you complete control to achieve a soft, undetectable finish that mimics real hair – no harsh lines, no stiffness, and no tell-tale powdery look. Even up close, it just looks like naturally fuller hair.
You can count on it! HairMagic+ is specially formulated to be water-resistant, standing up beautifully to humidity, light rain, and perspiration. It stays precisely where you apply it throughout your busy day, maintaining flawless coverage until you're ready to wash it out with your regular shampoo.
Yes! HairMagic+ works wonderfully across all hair types and textures – whether your hair is straight, wavy, curly, fine, or thick. The versatile formula delivers exceptional results for women dealing with thinning areas, greys, or root regrowth regardless of hair texture.
Absolutely! We understand that many women develop increased scalp sensitivity as they age. HairMagic+ is specifically formulated with gentle ingredients that provide beautiful coverage without irritation. The formula is kind even to sensitive scalps, so you can enjoy flawless results without any discomfort.
While HairMagic+ isn't primarily a growth treatment, its nourishing formula with Argan Oil, Panthenol, and Vitamin E supports a healthier scalp environment – an important factor for optimal hair appearance. By caring for your scalp while concealing, you're creating better conditions for your hair to look its best.
With regular daily use on targeted areas like your part and hairline, most women find their HairMagic+ compact (3.5g / 0.12 Oz) lasts approximately 2-3 months. A little goes a surprisingly long way, making it an excellent value for such transformative results.
Removing HairMagic+ couldn't be easier. It washes out completely with your regular shampoo – no special cleansers or extra scrubbing needed! Simply wash your hair as usual, and the product rinses away cleanly.
Not at all! Unlike many concealers that can leave hair looking flat or feeling weighted down, HairMagic+ is remarkably lightweight. The ultra-fine powder blends seamlessly without dampening your hair's natural movement or shine. Many users report forgetting they're even wearing it!
HairMagic+ is designed for clean, precise application with minimal product waste. The powder is firmly pressed into the compact, and the included applicator helps you pick up just the right amount and place it exactly where needed. For best results, use a gentle dabbing motion rather than sweeping to minimize any fallout.
HairMagic+ stands apart because it was developed specifically to address the unique needs of maturing hair. While most concealers focus solely on coverage (often with harsh, drying results), HairMagic+ delivers flawless, undetectable coverage while actually being good for your hair. The water-resistant, buildable formula creates natural fullness that lasts all day without irritation, even on sensitive scalps. It's truly the first "smart concealer" that works with your hair, not against it.
HairMagic+ is proudly 100% Vegan & Cruelty-Free! Here is the full ingredient list for each shade: Dark Brown: Talc, Mica, Silica, Dimethicone, Magnesium Stearate, CI 77891, CI 77491, CI 77492, CI 77499, Phenoxyethanol, Tocopheryl Acetate, Ethylhexylglycerin, Argania Spinosa Kernel Oil, Panthenol Medium Brown: Talc, Mica, Silica, Dimethicone, Magnesium Stearate, CI 77492, CI 77891, CI 77491, CI 77499, Phenoxyethanol, Tocopheryl Acetate, Ethylhexylglycerin, Argania Spinosa Kernel Oil, Panthenol Natural Blonde: Talc, Mica, Silica, Dimethicone, Magnesium Stearate, CI 77492, CI 77891, CI 77491, CI 77499, Phenoxyethanol, Tocopheryl Acetate, Ethylhexylglycerin, Argania Spinosa Kernel Oil, Panthenol
Match the powder to your roots or natural hairline - not the ends of your hair. If you’re between two shades, choose the darker one for more depth (it’s easier to blend than to lighten). The formula is soft, buildable, and blendable, so it’s easy to achieve a natural, seamless result even if your shade isn’t a 100% perfect match.
“It Does What It Says Or Your Money Back”. GUARANTEED!
At Rumi Cosmetiques, we believe exceptional products should perform as promised. After all, our business can only exist if you love the RESULTS you get from our products and continue to buy from us.
So, if you’re not happy with your purchase, for any reason, (which we doubt), we’ll be happy to return 100% of your hard-earned money. Just let us know by email and we'll get back to you as soon as possible!
- Love the products would recommend
- Mascara is great. It's the first I can use!
- Can definitely postpone a visit to the hairdresser.
I’ve been using the mascara and lash serum for about three months and I have to say my lashes are truly filling out. The mascara is great, it stays put and comes off with a standard eye makeup remover. I use the brown and love it.
Bestelle schon seit mehreren Monaten und bin auf ganzer Linie zufrieden. Weiter so.
Honestly one of the best mascaras I’ve used.
I have quite short lashes and the brush makes it easy to apply. It doesn’t smugde once applied and volumises and separates my lashes. It’s also easy to remove.
I also LOVE the blue!
I love this mascara, I’m 67 and can find other products clog my lashes and also smudge under my eyes. This mascara goes on well, covers well and makes my eyelashes appear longer and thicker. I have been using it for a few years now on subscription and wouldn’t go back to anything else.
I have probably 5 different mascara's in my makeup trough. This one is excellent, and now my favorite,a s it doesn't smudge, bleed, removes easily (it's a tubing mascara), holds it's color, and has a good wand to reach challenging small hairs. Love it.
I have been using this mascara for more than two years now. It is a fabulous product that gives definition to my lashes. It does not smudge, making it an excellent choice for contact lens wearers.
Best mascara! I’ve been looking for years for the perfect mascara for woman over 50! This is it this is going to be my go to for now on …love love this product!!!! makes my eyelashes so long and no clumping! Great job Rumi!!
Min mamma såg reklam för den här mascaran på insta och köpte en till mig.
Först var jag skeptisk men den är seriöst den bästa mascaran jag haft!
Jag badade i havet två dagar på raken i Kroatien och den satt kvar som om jag precis lagt på den. Den böjer och förlänger fransarna! Bästa ever!
your mascara is perfect for my 83 year-old eyes. Natural and no clumping you have a new and ongoing customer in me .
I don’t like buying pricier cosmetics but I’m glad I tried this mascara. It’s the remedy to all the things I didn’t like about the many drugstore brands I’ve tried - it DOES NOT flake, one coat does the job and it separates my lashes well. Providing before and after pics. The style of the brush makes getting the inner and outer corners very easy. Even after taking a nap in full makeup (oops) I woke up and there were no flakes or smears. And for all that staying power it isn’t a struggle to remove. The only thing that could be better for me is that there’s a little too much product on the brush once you pull it out of the tube so I usually have to wipe off the excess on the rim of the tube. Not a dealbreaker but would be nice if more product was filtered off the brush. (Btw, I’m 60 years old)
I saw this and had to try it for my aging eyelashes that are usually almost invisible. Love, love, love how it makes my eyelashes pop. The pictures speak for themselves.
I tested this product out this past weekend dance event and at the end this product stays on until I remove it w make up remover. Dance Approved for clubbing or work out event.
This mascara is very gentle on my eyes. No annoying perfumes and no irritation. I usually apply two-three applications for my desired look (I use black). Really a great quality mascara. No smudging and removal is easy peasy. I think I found a keeper.I think it's wonderful that there are other color options (not just brown and black).
I have always believe the eyes are a gateway to ones' soul.
Mascara can brighten the eyes yet every mascara before Volume Care + Rumi, would leave me looking like a Racoon and usually within a couple hours of my application of the product.
I took a chance on Rumi's mascara (price) and NOW, I have the lashes I LOVE without getting them done professionally.
By the end of the day, they are still beautiful, just like when I applied the mascara in the morning. No black under the eyes, just my simple sparkle, everyday! 😉
I own a bed and breakfast. I am around a lot of people and busy all day. What a dream this mascara has become in my life!
It flakes off easily when I want to remove it, with no harsh scrubbing around my eyes like in the past.
So, keep this formula and you will keep a life long, satisfied customer!
My deepest thanks! Claire
I'm a 65 year old who uses minimal makeup. I've tried several mascara in the past 2 years looking for a safe healthy choice that looks great, is easy to use and cleans easily. This fits the bill on every account!
Wow! This is definitely the best long wearing, thickening, lengthening and smudge proof mascara ever
I’ve tried them all
As a 57 year old, it’s perfect for my old lashes and the new ocean blue colour is fantastic
I’m hoping for a dark green one next please!
This is the only black mascara I’ll be using from now on I don’t even need my eyelash curler it makes them so long and beautiful. I tried so so many brands by far this is the best!
Hi I’m Lucy, a 69 yo woman who’s spent a lifetime in fashion and fashion education. An avid Lauder fan in my early years, I decided to try the VCM after seeing the post on Insta.it didn’t disappoint… it delighted, so much so I have repeated my order and will do so again!! It’s fabulous-and it does what it says: Volumizes and cares for mature lashes! Thank you Rumi x
I have used this for years now, it’s helped my lashes to grow and strengthen and look their best.
This mascara is just perfect for thinning older lashes. The brush and consistency of the mascara prevents clogging and gives length to my lashes. Easy removal with Miscellar.
I have used the eyelash serum now for 2 weeks and I already notice that my lashes are stronger and thicker. The mascara is lovely to use and make my lashes look strong and long. The eyeliner is easy to use on my wrinkly eyelids. Thank you so much. I will definitely be ordering these again.
I love this mascara. It defines and lengthens. I don’t want to run out of it, so I’m buying another tube now. It also seems quite waterproof - which is good as I swim!
