My Secret Weapon Between Salon Visits!
“This powder has literally saved me hundreds of dollars! I used to rush to the salon every 3 weeks for root touch-ups, but with HairMagic+, I easily stretch...”
Rated 5 out of 5Jessica B.Verified











Sandra Whitfield
My colorist asked what I’d been using! I was going every 3 weeks for my roots and now I’m at 6. Two little presses at my part every morning and the grays are just gone.
214 reactionsLikeReply9d
Julie Ashworth
I have fine, thinning hair at the crown and was so self-conscious under the lights at church. This fills it in so naturally that nobody can tell. No sticky spray, nothing on my pillow.
387 reactionsLikeReply3w
Brenda Collins
I’m 67 with white hair and my pink scalp always showed through my part. The Light Gray shade softens it beautifully. Wish I’d found this years ago!
129 reactionsLikeReply5w
Skip the 3-week salon rush. Covers grays and fills thinning spots in seconds. Water-resistant, natural finish that blends seamlessly with your hair.
“Amazing! My thin hairline looks so much fuller now. Instant effect, easy to use, covers grays seamlessly, stays put and gives me confidence again!”
Order now, get it by Fri, Nov 6
Ships in 24 hours to
US
1 · Covers
Grays & grown-out roots vanish
Adaptive pigments press onto silver strands and regrowth, blending with your color so roots look freshly done.
2 · Fills
Thinning spots look fuller
Ultra-fine powder tints the scalp between strands, so a wide part, sparse temples and visible scalp look naturally dense.
3 · Cares
Kind to hair & scalp
Argan Oil, Panthenol and Vitamin E nourish with every touch-up, gentle enough for sensitive, mature scalps.
Match your roots, not your ends
Find your hair color below. The circle shows the HairMagic+ shade that melts into it.
Between two shades? Go darker: roots grow in deeper than your ends, and the soft formula blends right in.
Shade finderShipping: Orders ship within 1 business day and arrive in 4–9 business days, with tracking.
Returns & guarantee: Try it risk-free with our 30-day money-back guarantee. Not delighted? Contact us within 30 days of delivery for a refund.
Support: hello@rumicosmetiques.com
As seen in
Real women · Real results
Trusted by 540K+ women. Here are their un-retouched before & afters after one application, each in her own words.
4.8/5
from 626 reviews
2 min
morning routine
3-in-1
roots, thinning & scalp
8
shades for every hair color
“This powder has literally saved me hundreds of dollars! I used to rush to the salon every 3 weeks for root touch-ups, but with HairMagic+, I easily stretch...”
Rated 5 out of 5Jessica B.Verified
“My thinning hairline made me feel self-conscious for years. I tried sprays that looked fake and felt sticky, but HairMagic+ changed everything. It fills in my sparse areas...”
Rated 5 out of 5Linda P.Verified
“My sensitive scalp reacted to every root concealer I tried – until HairMagic+. The coverage is flawless, it stays put through my yoga class, and best of all,...”
Rated 5 out of 5Emily R.Verified
“After trying countless root touch-ups, I was ready to give up. Then I found HairMagic+! Two minutes in the morning, and those stubborn greys at my temples are...”
Rated 5 out of 5Sarah M.Verified
“I was constantly worried about my thinning part showing under overhead lights. Now I spend two minutes with HairMagic+ each morning, and my hair looks naturally full again....”
Rated 5 out of 5Olivia K.Verified
30-day money-back guarantee
Love your hairline, or get a full refund
Done in under 2 minutesNo dye, no sprays, no salon chair
One compact · three fixes
Mask silver strands and refresh grown-out roots at home or on the go, and stretch the time between colorings.
Softens the contrast of scalp showing through a wide part or sparse temples, without the obvious “painted-on” look.
No overspray, no fallout. Water-resistant through humidity, rain and workouts, then rinses out with shampoo.
A gentle formula with Argan Oil, Panthenol and Vitamin E, so every touch-up cares for your hair, too.
Skip the salon rush
Grays show through just weeks after coloring, and every extra appointment costs time, money and the health of your hair. HairMagic+ refreshes your roots in two minutes, so you color on your schedule, not your regrowth’s.
Your 6-week root calendar
Weeks 1–6Salon color only
Grays peek through at week 3, so it’s back to the chair.
With HairMagic+
Quick touch-ups keep roots hidden until week 6.
Up to 2×longer between colorings*
2 minto refresh your roots
*Based on customers who stretched root coloring from every 3 weeks to every 6. Individual results vary.
Shade guide
Match your roots or natural hairline, not your ends. Between two shades? Go darker: your natural roots are usually deeper than your ends.

Your perfect match · Black hair
Charcoal Brown is a soft, deep shade that melts into black and the darkest brown hair, covering stubborn grays without looking flat or painted on.
Also lovely on black hair: Dark Brown
Shop Charcoal Brown
Your perfect match · Dark brown hair
Dark Brown is a rich, neutral brown that matches espresso and dark chocolate hair, so grays at your part and temples disappear into your natural color.
Also lovely on dark brown hair: Chocolate Brown
Shop Dark Brown
Your perfect match · Medium brown hair
Medium Brown is our best seller, made for mocha, ash brown and chestnut hair, the most versatile shade in the range.
Also lovely on medium brown hair: Chocolate Brown
Shop Medium Brown
Your perfect match · Light brown hair
Natural Blonde bridges light brown and dark blonde, softly filling sparse spots and regrowth without turning brassy.
Also lovely on light brown hair: Medium Brown
Shop Natural Blonde
Your perfect match · Blonde hair
Platinum Blonde is a light, icy blonde for fair and highlighted hair, blurring silver regrowth and visible scalp without darkening.
Also lovely on blonde hair: Natural Blonde
Shop Platinum Blonde
Your perfect match · Red & auburn hair
Copper warms gray roots on auburn, red and strawberry hair for a seamless finish that keeps your natural glow.
Also lovely on red & auburn hair: Chocolate Brown
Shop Copper
Your perfect match · Gray & silver hair
Light Gray softens the contrast of pink scalp showing through silver, gray and white hair, so your part looks fuller instantly.
Also lovely on gray & silver hair: Platinum Blonde
Shop Light GrayNo stylist needed
Two minutes in front of the mirror is all it takes. Press firmly for the fullest coverage.
1
Step 1
Twist off the lid and take out the soft precision applicator tucked inside.
2
Step 2
Lightly dab the applicator into the ultra-fine powder. A little goes a long way.
3
Step 3
Part your hair and press onto dry roots, your hairline and sparse spots. Build until it looks just right.
30-day money-back guarantee
Why women love it
The difference
Sprays mist everywhere, leave a sticky film and rub off on your fingers, collars and glasses. HairMagic+ goes exactly where you press it, looks like real hair and stays there until you shampoo.
| Feature | ![]() |
Root sprays |
|---|---|---|
| Precise, targeted application | Yes | No |
| No overspray or sticky residue | Yes | No |
| Won't transfer to pillows, collars or glasses | Yes | Sometimes |
| Fills thinning spots & softens visible scalp | Yes | Sometimes |
| Sweat & water-resistant | Yes | Sometimes |
| Argan Oil, Panthenol & Vitamin E | Yes | No |
| Made for mature hair & sensitive scalps | Yes | No |
Rated
4.8 / 5
626 reviews
Every review comes from a verified order and stays unedited. Each customer also rates the things women ask us about most before buying.
4.8
Based on 626 verified reviews
Showing 5 of 626
Patricia H.
Verified buyer
I was in the salon every three weeks because my grays came through so fast at my part. With HairMagic+ I’m now going six weeks between colorings. Two presses in the morning and my roots look freshly done.
Patricia answered
Margaret O.
Verified buyer
My hair has thinned at the crown since menopause and the lights at work made my scalp shine through. This fills it in so naturally. Nobody has noticed a thing, and it doesn’t rub off on my pillow.
Margaret answered
Anonymous
Verified buyer
I’m 68 with white hair and my pink scalp always showed through my part. The Light Gray shade softens it beautifully. It’s the first product that hasn’t looked dark or muddy on silver hair.
She answered
Christine W.
Verified buyer
I’ve tried every root spray going and they all ended up on my fingers and glasses. This goes exactly where I want it. No overspray, no fallout, and it really does look like real hair.
Christine answered
Linda F.
Verified buyer
I wore it through a sweaty hot-yoga class and a walk in the rain, and my roots were still covered when I got home. It washed out easily that evening with my normal shampoo.
Linda answered
Barbara N.
Verified buyer
I have a very sensitive scalp that reacts to most hair products. No itching, no flaking, just soft coverage. I keep the compact in my handbag for touch-ups.
Barbara answered
Deborah K.
Verified buyer
Medium Brown was a perfect match for my chestnut hair. I was worried it would look like powder, but it just blends in. My daughter asked if I’d just had my color done.
Deborah answered
Susan P.
Verified buyer
A little goes such a long way. I’ve used it every day for two months and I’m still not at the bottom of the compact. Worth every penny.
Susan answered
Delivery is the one thing customers mark us down on, and you can see it in their answers below. Orders leave us within 24 hours, we track every package with you, and every one of these customers would still order again.
Jean M.
Verified buyer
It took about ten days to arrive in the UK, longer than I expected, so I did start to wonder. The powder itself is brilliant. My grays at the temples are gone in seconds. A star off for the wait only.
Jean answered
Carol D.
Verified buyer
Delivery to Canada took close to two weeks, so order ahead if it’s for an occasion. Once it arrived I was very impressed. It fills my thinning part naturally and doesn’t transfer.
Carol answered
Helen R.
Verified buyer
Tracking didn’t update for a few days, so I emailed the team and they replied the same day. It came shortly after. Great coverage on my silver roots, I just wish shipping were quicker.
Helen answered
Maureen T.
Verified buyer
Slow delivery, and I picked a shade too light at first. The team helped me swap to Natural Blonde and now it’s perfect. Would be 5 stars with faster shipping.
Maureen answered
Join 540K+ women who wear Rumi
The Rumi promise
At Rumi Cosmetiques, we believe exceptional products should perform as promised. After all, our business can only exist if you love the RESULTS you get from our products and continue to buy from us.
So, if you’re not happy with your purchase, for any reason, (which we doubt), we’ll be happy to return 100% of your hard-earned money. Just let us know by email and we'll get back to you as soon as possible!
Within 30 days of delivery
Wrong shade? We’ll make it right
Our team is one email away
4.8 from 626 reviews
FAQ
Have a more specific question?
Whatever it is, the team at Rumi is always on hand with prompt, honest answers.
hello@rumicosmetiques.com