Sandra Whitfield
I’d given up on eyeliner because every pencil dragged on my crepey lids. This one just glides. I’m 64, I wear it every day now, and it’s still there when I take my makeup off at night.
231 reactionsLikeReply6d
Julie Ashworth
My eyes water constantly and every liner I’ve tried ended up under my eyes by lunch. Not this one! I bought the gray for daytime and the black for evenings out.
402 reactionsLikeReply2w
Brenda Collins
Hooded eyes here. The smudge tip makes it so easy to soften the line so it never looks harsh. My daughter asked what I’d done differently!
147 reactionsLikeReply4w
For mature eyes that deserve precision. Smooth glide, smudge-proof wear, and lash-loving nourishment.
"Wow! It’s the best eyeliner I have ever used! Incredible staying power, smooth application, and color that lasts."
Order now, get it by Fri, Nov 6
Ships in 24 hours to
US
1 · Glides
Smooth on delicate, crepey lids
A soft, creamy formula moves over hooded and crepey lids without pulling, for an unbroken line in one easy pass.
2 · Sets
Locks into a waterproof line
Quick-fixing and smudge-proof, it holds through rain, tears and runny eyes, so there are no panda eyes by lunchtime.
3 · Cares
Nourishes your lash line
Castor oil and antioxidants care for the lash line with every wear, helping lashes look fuller and healthier.
Full ingredient list
Shipping: Orders ship within 1 business day and arrive in 4–9 business days, with tracking.
Returns & guarantee: Try it risk-free with our 30-day money-back guarantee. Not delighted? Contact us within 30 days of delivery for a refund.
Support: hello@rumicosmetiques.com
Natural Black
$26.00 · 4.8 ★
As seen in
Why Choose LushLine+?
Hypoallergenic and gentle for sensitive eyes, LushLine+ Waterproof Eyeliner smoothly glides on your delicate eyelids without dragging, ensuring a pleasant makeup experience without compromising on quality, health or style.
LushLine+ withstands rain, tears, sweat, runny eyes or any moisture, ensuring your line remains intact and vibrant throughout the day. Absolutely smudge-proof and budge-proof a sophisticated look without the need for frequent touch-ups.
Using an eyeliner can turn into a love-hate relationship when you have extremely sensitive eyes. LushLine+ Eyeliner is hypoallergenic and tested to be safe for even the most sensitive eyes.No irritation is guaranteed!
Perfectly angled smudge tip for smooth, effortless blending combined with a built-in sharpener guarantees precise application every single time. From fine, delicate lines to bold, dramatic looks, LushLine+ will glide smoothly across your lids.
Enriched with castor oil and antioxidants, this eyeliner beautifies and nourishes the lash line, helping your lashes appear fuller and more vibrant. 100% vegan + cruelty-free!
Shade guide
Every shade is soft enough to flatter mature eyes and deep enough to define them. Swipe to see each one on real lids.
Natural Black
The timeless classic
Best for dark hair & deeper skin tones
A soft, true black that never looks harsh. The crispest definition for brunettes, deeper skin tones and anyone who loves a sleek, classic line.
Shop Natural Black
Natural Gray
Soft & elegant
Best for silver hair, blue & gray eyes
A soft blue-gray that defines without contrast. Made for silver sisters, fair skin and cool undertones, and lovely with blue, gray and even brown eyes.
Shop Natural Gray
Dark Brown
Warm & natural
Best for hazel & green eyes, fair skin
Softer than black for an everyday, natural look. Brings out the gold in hazel eyes, flatters green eyes and makes every eye color look a little larger.
Shop Dark BrownYour perfect match · Black & dark brown hair
Natural Black gives dark hair and deeper skin tones the crisp, defined frame they need. Soft enough never to look harsh, bold enough to make every eye color pop.
Also lovely with black & dark brown hair: Dark Brown
Shop Natural BlackYour perfect match · Brown & auburn hair
Dark Brown is softer than black and warmer against brown and auburn hair. It brings out the gold in hazel eyes and keeps your look natural for every day.
Also lovely with brown & auburn hair: Natural Black
Shop Dark BrownYour perfect match · Blonde & light hair
With blonde or light hair, black can look heavy. Dark Brown defines softly and makes blue, green and hazel eyes look brighter and a little larger.
Also lovely with blonde & light hair: Natural Gray
Shop Dark BrownYour perfect match · Silver & gray hair
Natural Gray is made for silver sisters. A soft blue-gray that defines without contrast and brings everything together for an elegant, sophisticated look.
Also lovely with silver & gray hair: Dark Brown
Shop Natural GrayReal women · Real results
No edits, no filters. Just LushLine+ on real, mature lids.
“I absolutely love Rumi eyeliner…I have very sensitive eyes but have never had any problems with this product. It glides on and stays put all day and the...”
Rated 5 out of 5Nancy EndersonVerified
“Goes on smoothly. Stays on all day without smudging or running. Recommend to every mature woman! I’ve tried a few of the ones out there recommended for my...”
Rated 5 out of 5Ann DownwardVerified
“I am really impressed with this soft pencil eyeliner. You get a great line that goes on softly without pulling, and very little smudging. The pencil propels nicely,...”
Rated 5 out of 5Sally WestVerified
30-day money-back guarantee
Steady hand not required
Five makeup-artist tricks for mature, hooded or crepey lids.
Line in short strokes. The soft formula blends them into one.
See the whole lash line, even on hooded lids.
Lining right at the roots makes lashes look fuller instantly.
Blur any uneven bit with the smudge tip for a soft, smoky finish.
Twist in the built-in sharpener for a fine, lifted line.
Done in 60 seconds· No do-overs
Trusted by 540K+ women
3 shades
Built-in sharpener
Skincare-inspired definition
Made for mature, sensitive eyes, so it works with your skin as it is today.
Castor oil and antioxidants nourish the lash line as you wear it.
Waterproof through tears, rain and sweat. No touch-ups.
A soft, forgiving line with no skipping or tugging.
A smudge tip to soften and a sharpener for precision.
No tugging No smudging Kind to sensitive eyes
The difference
After 40, eyelid skin gets thinner and softer, and lids can start to hood. Ordinary pencils drag, skip and smudge into fine lines by lunchtime. LushLine+ was made for the eyes you have now.
Try it risk-free| Feature |  |
Regular eyeliner |
|---|---|---|
| Glides on crepey lids without dragging | Yes | No |
| Waterproof & smudge-proof all day | Yes | Sometimes |
| Hypoallergenic, safe for sensitive eyes | Yes | Sometimes |
| Castor oil to nourish the lash line | Yes | No |
| Smudge tip & built-in sharpener | Yes | Sometimes |
| Made for eyes over 40 | Yes | No |
Rated
4.8 / 5
581 reviews
You’re in good company. Every review comes from a verified order, and each customer rates the things women ask us about most before buying.
4.8
Based on 581 verified reviews
Showing 5 of 581
Patricia L.
Verified buyer
I’d almost given up on eyeliner. Every pencil dragged on my crepey lids or smudged into raccoon eyes by lunchtime. This one glides on like butter, doesn’t tug, and the line was still perfect when I took my makeup off at night. My eyes finally look defined again instead of tired.
Patricia answered
Fionna D.
Verified buyer
As I age my eyes have become hooded. Other eyeliners wouldn’t stay put. This one’s the best ever. It’s still exactly as I applied it when I go to bed. Won’t be without it.
Fionna answered
Anonymous
Verified buyer
I’m 62 and have always had hooded eyes, and had long given up on eye makeup because it always ended up on my face. I was sceptical of the claims, but it seems to work just fine. Highly recommended for those of us with hooded eyes.
She answered
Anne M.
Verified buyer
I bought the gray and brown eyeliners and have used one of them every day since they arrived. Excellent quality!
Anne answered
Audrey S.
Verified buyer
Easy to apply and stays put all day. Definitely will be repurchasing.
Audrey answered
Sandra P.
Verified buyer
Mascara and eyeliner are my top choice for sensitive eyes. Would thoroughly recommend both products.
Sandra answered
LushLine+ is deliberately soft so it never drags on delicate lids, and that softness is what customers mention most. Sharpen gently with the built-in sharpener and a light hand makes it last longer. Every one of these customers would still order again.
Rachel M.
Verified buyer
I ordered this eyeliner for its sensitive-eye properties and would recommend it: no irritation, and easy to apply without dragging over the lid like other liners. My only note is that I chose brown and it can be hard to notice on me, so my next one is black.
Rachel answered
Chana L.
Verified buyer
After a stroke or two to get the liner transferring, it goes on nicely. Compared to others I’ve used, it leaves very little to no residue under my eye. I do wish the pencil lasted longer for the price.
Chana answered
D. Meade
Verified buyer
A lovely product that lived up to all its claims, soft and easy to apply. Because it’s so soft I sharpen it for each eye, and I go through it faster than a regular pencil, so I save it for special occasions.
D. answered
Patricia G.
Verified buyer
My first pencil didn’t glide as easily as I’d hoped. The company kindly sent me another and it is much better. I have very sensitive eyes and have had no irritation at all.
Patricia answered
No tugging No smudging Kind to sensitive eyes
Your beauty is our duty
At Rumi Cosmetiques, we believe exceptional products should perform as promised. After all, our business can only exist if you love the RESULTS you get from our products and continue to buy from us.
So, if you’re not happy with your purchase, for any reason, (which we doubt), we’ll be happy to return 100% of your hard-earned money. Just let us know by email and we'll get back to you as soon as possible!
Within 30 days of delivery
Wrong shade? We’ll make it right
Our team is one email away
4.8 from 581 reviews
FAQ
Have a more specific question?
Whatever it is, the team at Rumi is always on hand with prompt, honest answers.
hello@rumicosmetiques.com